Effective Date: January 21, 2026
Welcome to Knot and Plot. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at knotandplot.com (the “Website”) and use our services.
Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
1. Information We Collect
We collect information about you in various ways when you use our Website. The information we collect includes both information you provide directly to us and information collected automatically.
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Create an account on our Website
- Make a purchase or transaction
- Subscribe to our newsletter
- Contact us through our contact form or email
- Participate in interactive features of our Website
- Request customer support or other communications
The personal information we may collect includes:
- Full name
- Email address
- Phone number
- Billing address
- Mailing address
- Payment information (credit card or debit card numbers, card expiration dates, CVV codes)
1.2 Information Collected Automatically
When you visit our Website, we automatically collect certain information about your device and browsing behavior through cookies, web beacons, and other tracking technologies. This information may include:
- Device Information: Browser type, operating system, device type, IP address, unique device identifiers
- Usage Information: Pages visited, time spent on pages, links clicked, referring/exit pages, date and time stamps
- Location Information: General geographic location based on your IP address
- Session Data: Information about your browsing session and interactions with our Website
1.3 Tracking Technologies
We use the following tracking technologies:
Cookies: Small data files stored on your device that help us improve your experience, understand how you use our Website, and customize content. You can control cookies through your browser settings.
Web Beacons: Small electronic images (also called “pixel tags” or “clear GIFs”) that allow us to count visitors, understand usage patterns, and determine whether emails have been opened.
Session Tracking: Technology that maintains information about your current browsing session.
Google Maps APIs: We use Google Maps services to provide location-based features, which may collect location data in accordance with Google’s privacy policy.
2. How We Use Your Information
We use the information we collect for various purposes, including:
2.1 To Provide and Manage Services
- Process and fulfill your orders for digital downloads and printables
- Manage your account and provide customer support
- Send order confirmations, receipts, and transactional communications
- Deliver products and services you have requested
2.2 To Communicate With You
- Send newsletters, marketing materials, and promotional content (you may opt out at any time)
- Respond to your inquiries and requests
- Provide updates about our products, services, and Website
- Send administrative information, such as changes to our terms or policies
2.3 To Improve Our Website and Services
- Analyze usage trends and preferences to improve user experience
- Develop new features, products, and services
- Monitor and analyze the effectiveness of our marketing campaigns
- Conduct research and testing to improve our offerings
2.4 To Protect Our Rights and Property
- Detect, prevent, and address fraud, security issues, and technical problems
- Enforce our Terms and Conditions and other policies
- Protect the rights, property, and safety of Knot and Plot, our users, and the public
- Comply with legal obligations and respond to legal requests
2.5 For Advertising and Analytics
- Display targeted advertisements to you on our Website
- Measure the performance and reach of our ads
- Understand how visitors interact with our Website using analytics tools
3. Legal Basis for Processing (GDPR)
As we operate from Sweden within the European Union, we comply with the General Data Protection Regulation (GDPR). We process your personal information under the following legal bases:
Consent: When you have given explicit consent for specific processing activities, such as subscribing to our newsletter.
Contractual Necessity: When processing is necessary to fulfill our contract with you, such as processing orders and delivering digital products.
Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our services, marketing, and preventing fraud, provided these interests do not override your rights.
Legal Obligations: When we must process your information to comply with legal requirements.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers and partners who assist us in operating our Website and conducting our business.
4.1 Third-Party Service Providers
Payment Processing
We use WooCommerce and Automattic to process payments. All payment information is handled and stored by these providers in accordance with PCI-DSS standards. Their privacy policy can be found at: https://automattic.com/privacy/
Website Hosting
Our Website is hosted by third-party hosting providers who maintain our servers and infrastructure.
Email Communications
We use email service providers to send newsletters, marketing materials, and transactional emails.
4.2 Analytics and Advertising Partners
Google Analytics
We use Google Analytics to track and analyze Website traffic and user behavior. Google Analytics collects information anonymously and reports Website trends without identifying individual visitors. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout
Jetpack Stats
We use Jetpack Stats, provided by Automattic, for additional Website analytics and performance monitoring.
Mediavine (Advertising Network)
We partner with Mediavine to display advertisements on our Website. Mediavine may use cookies and similar technologies to collect information about your browsing activities to serve personalized advertisements. You can learn more about Mediavine’s data collection practices and opt-out options at: https://www.mediavine.com/privacy-policy/
Amazon Associates
We participate in the Amazon Associates affiliate marketing program. When you click on Amazon links on our Website, Amazon may use cookies to track referrals.
4.3 Other Disclosures
We may disclose your information:
- To comply with legal obligations, court orders, or government requests
- To enforce our Terms and Conditions and other agreements
- To protect the rights, property, or safety of Knot and Plot, our users, or others
- In connection with a business transaction, such as a merger, acquisition, or sale of assets
- With your explicit consent
Important: We do not use Facebook Pixel or retargeting advertising technologies.
5. International Data Transfers
Our Website servers are located in the United States. If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.
These countries may have data protection laws that differ from those of your country. By using our Website, you consent to the transfer of your information to countries outside your country of residence, including the United States, which may have different data protection rules.
For users in the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your personal information in accordance with GDPR requirements.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account Information: Retained while your account is active and for a reasonable period thereafter for legal and business purposes.
Transaction Data: Retained for accounting, tax, and legal compliance purposes, typically for 7 years.
Marketing Data: Retained until you unsubscribe or request deletion.
Analytics Data: Anonymized analytics data may be retained indefinitely for statistical purposes.
When your personal information is no longer needed, we will securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure servers and hosting infrastructure
- Regular security audits and updates
- Restricted access to personal information on a need-to-know basis
- Employee training on data protection practices
However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information.
8.1 European Union (GDPR) Rights
If you are located in the European Economic Area, you have the following rights:
Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectification: You can request correction of inaccurate or incomplete personal information.
Right to Erasure (“Right to be Forgotten”): You can request deletion of your personal information in certain circumstances.
Right to Restriction of Processing: You can request that we limit how we use your personal information.
Right to Data Portability: You can request a copy of your personal information in a structured, commonly used format.
Right to Object: You can object to our processing of your personal information for certain purposes, including direct marketing.
Right to Withdraw Consent: If processing is based on consent, you can withdraw consent at any time.
Right to Lodge a Complaint: You can file a complaint with your local data protection authority if you believe we have violated your rights.
8.2 United States Privacy Rights
Residents of certain U.S. states (including California, Virginia, Colorado, Connecticut, and Utah) may have additional rights under state privacy laws:
Right to Know: Request information about the personal information we collect, use, and disclose.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the sale or sharing of personal information (Note: We do not sell personal information).
Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights.
8.3 Exercising Your Rights
To exercise any of these rights, please contact us at:
- Email: contact@knotandplot.com
- Contact Page: knotandplot.com/contact
We will respond to your request within the timeframe required by applicable law (typically within 30 days).
9. Marketing Communications and Opt-Out Options
9.1 Email Marketing
When you provide your email address, you may receive marketing emails and newsletters from us. Each marketing email includes an unsubscribe link at the bottom. You can opt out at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us at contact@knotandplot.com
- Updating your account preferences
Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your purchases and account.
9.2 Cookie Preferences
You can manage cookie preferences through your browser settings. Most browsers allow you to:
- View what cookies are stored
- Delete cookies
- Block cookies from specific websites
- Block all third-party cookies
- Delete all cookies when you close your browser
Note that blocking or deleting cookies may affect your experience on our Website and limit certain functionality.
9.3 Do Not Track (DNT)
Some web browsers have a “Do Not Track” (DNT) feature that signals websites you visit that you do not want your online activity tracked. Currently, there is no uniform technology standard for recognizing DNT signals, and we do not respond to DNT browser signals.
9.4 Global Privacy Control (GPC)
We recognize and honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information as required by applicable privacy laws.
10. Children’s Privacy
Our Website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, please do not use our Website or provide any information to us.
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately at contact@knotandplot.com.
For users between 13 and 18, we recommend obtaining parental permission before using our Website or making purchases.
11. Third-Party Links and Services
Our Website may contain links to third-party websites, services, or resources that are not owned or controlled by Knot and Plot. This Privacy Policy does not apply to those third-party sites.
We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit. Clicking on third-party links is at your own risk.
12. Categories of Personal Information Collected
For transparency, here is a summary of the categories of personal information we collect:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, billing address, IP address | YES |
| Personal Information (as defined by California law) | Name, contact information, financial information | YES |
| Protected Classifications | Age, race, gender, ethnicity | NO |
| Commercial Information | Purchase history, transaction records, product preferences | YES |
| Biometric Information | Fingerprints, facial recognition | NO |
| Internet/Network Activity | Browsing history, search history, interaction with our Website | YES |
| Geolocation Data | General location based on IP address | YES |
| Audio/Visual Information | Photos, videos, call recordings | NO |
| Professional/Employment Information | Job title, employer | NO |
| Education Information | School, degree, transcripts | NO |
| Inferences | Preferences, characteristics, behavior predictions | YES |
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the “Effective Date” at the top of this policy
- Post the updated policy on this page
- Notify you of material changes via email or prominent notice on our Website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Website after changes are posted constitutes acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: contact@knotandplot.com
Contact Page: knotandplot.com/contact
Operator: Knot and Plot (Individual operated business based in Sweden)
We will respond to your inquiry as promptly as possible, typically within 30 days.
15. Data Protection Officer
For users in the European Economic Area: If you have questions about how we process your personal information under GDPR, you may contact us at contact@knotandplot.com. As an individual operator, we handle all data protection inquiries directly.
16. Supervisory Authority
If you are located in the European Economic Area and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
Last Updated: January 21, 2026
By using Knot and Plot, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.